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Wissensdurst (Ger.) /vɪsənsdʊrst / noun: thirst for knowledge.

Maria Elena Ladron de Guevara

You may know me as "Nena" (pronounced 'Neh-nah', like henna) — or you might not know me at all yet.

 

Either way, I'm glad you're here.
 

I'm a marketing and communications leader with 13+ years of experience building brand strategy, executive and crisis communications, and public relations programs for organizations moving through big change — rebrands, acquisitions, and international expansion among them. I'm at my best translating ambitious ideas into messaging, campaigns, and systems that different audiences can actually understand, whether that's a C-suite executive, a cross-continental team, or a community meeting an organization for the first time.

 

Along the way, I've managed seven-figure budgets, led in-house teams and outside agencies, and written more press releases and executive talking points than I can count. I'm bilingual in English and Spanish, and I still get a thrill out of finding the right word — this bio is already shorter than my first draft. Take a look around, reach out, or request access to my portfolio to learn more.

Hello! I'm Maria Elena
 

Marketing & Communications leader who turns complexity into clear, compelling stories.

Quick facts about me

Things I've been

  • Director of Marketing

  • Educator

  • Marketing Manager

  • Marketing Coordinator

  • Teacher

  • Server

  • Salesfloor Rep

  • Radio co-host

Favorite Podcasts

  • Stuff You Should Know

  • The Digital Marketing Podcast

  • TED Radio Hour

  • Diary of a CEO

  • What Now?

  • The Artificial Intelligence Show​

Random Facts

  • I've lived in 5 different countries

  • I got to go to a sumo wrestling match in Tokyo!

  • I have killed one succulent & one bamboo

  • I don't like talking about myself (ironic, I know)

Tickles Heart

  • Learning

  • Good people

  • Traveling​

  • Coffee

  • Nature

  • Creativity

  • Tacos al pastor

  • Historical fiction books

Curious about the campaigns behind the results?
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Good Memories

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